Five Pillars of Success in Family Business | Medium

We’re thrilled to share that Brad Kamins, our Director of Sales, was featured in Authority Magazine’s series on family businesses! In the interview, Brad reflected on Surebonder’s 56-year journey from a one-car garage to a leader in hot melt adhesives and shared five essential principles for running a thriving family business. Below, we highlight three of these pillars that define our ethos—and invite you to explore the full article for more insights.

Loyalty - The Glue That Holds Us Together
At Surebonder, loyalty isn’t just a buzzword—it’s the foundation of our relationships. From employees who’ve been with us for decades to customers who return year after year, loyalty fuels our growth. As Brad notes, this principle starts within the family: “Every generation demonstrates an unwavering commitment to the business and to each other.” This mutual trust allows us to innovate fearlessly while staying rooted in the values my grandfather Eugene Kamins instilled in 1968. Whether it’s crafting a new adhesive formula or troubleshooting a client’s project, we approach every challenge as a team.

Willingness to Innovate - Crafting Tomorrow’s Solutions
Family businesses often face the stereotype of being “stuck in the past,” but at Surebonder, innovation is in our DNA. From pioneering industrial-grade construction adhesives to developing cordless, high-wattage glue guns, we’ve embraced change to meet evolving needs. Brad shares, “Our new battery-powered tools will empower crafters to create without limits—just like my grandfather did when he first added glue sticks to our lineup after a customer request.” By balancing tradition with cutting-edge technology, we ensure every generation leaves its mark.

Listening to Customer Feedback - Building Bonds Beyond Business
Your voice shapes our work. When crafters asked for stronger, faster-setting adhesives, we engineered solutions like our Pro Construction line. When industrial clients needed safer alternatives to solvent-based glues, we delivered eco-friendly hot melts. “Feedback isn’t just data—it’s a conversation,” Brad emphasizes. This philosophy extends to our team, where every employee is encouraged to share ideas. After all, our products aren’t just about adhesion; they’re about helping you bring ideas to life.

Discover More & Join Our Journey
These principles are just a glimpse into what makes Surebonder unique. In the full interview, Brad dives deeper into the importance of patience and how to separate family dynamics from business decisions—skills honed over three generations.

👉 Read the full feature here

From our family to yours, thank you for being part of the Surebonder story. Whether you’re crafting, constructing, or creating, we’re here to make every bond stronger.

Warmly,
The Surebonder Team

P.S. Have a question about our adhesive formulas or tools? Reach out—we love hearing from you!